One Up: Creativity, Competition, and the Global Business of Video Games
What explains the massive success of video games such as Fortnite, Minecraft, League of Legends, and Pokémon GO?
One Up is a pioneering empirical study of how the video game industry evolved from a fringe pastime into a mainstream form of entertainment. Drawing on primary data from more than 200 companies, it examines the innovation and strategy behind industry leaders including Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two, Tencent, and Valve.
A second book — Forthcoming
What really drives the games industry forward: better games, or better ways to sell them?
My second book, forthcoming from Columbia University Press, argues that the business of video games swings between eras defined by creative breakthroughs and eras defined by who controls distribution. Drawing on decades of financial data, it makes the case that business model innovation, not technology, is the engine of the industry's evolution.
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