Joost van Dreunen
I study video games to understand how culture becomes business, and how business shapes culture.
For more than twenty years, I’ve followed the money, technology, and people shaping how we play. I co-founded SuperData Research (acquired by Nielsen), teach the business of games at NYU Stern, and write the SuperJoost Playlist for 18,000+ investors, academics, and executives.
“a blue flame thinker” — Scott Galloway
“uncommonly level-headed” — Polygon
What I do
Writing & research. A weekly read on the financial story behind the headlines, plus custom analysis from a 30-year database of game-industry financials.
Speaking. Keynotes and briefings on the business and future of interactive entertainment.
Books. One Up (Columbia University Press), with a second book on the way.
Work with me. Advisory for investors, boards, and operators, plus early-stage investment.